Apr 07
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ADHD Allies Facebook Page: Unbranded Social Media, Tricia Geoghegan (14 minutes)
Watch the video and please visit our video sponsor, Klick Pharma.
Johnson & Johnson’s Tricia Geoghegan reveals all the details behind their ADHD Moms and ADHD Allies Facebook pages.
- Shows the business case to sell senior leadership
- How they created a moderated discussion board
- Importance of Terms of Use
- Handling AEs in Facebook comments
- Ads pull better than SEM efforts
- Hard metrics including fans, page views, and screener downloads
- Triggers that spike page views
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- Social Media for Pharma - Just Announced! (May 18, 2010)
- Ask about in-house workshops for e-patient strategy, social media compliance and metrics
