No life science or healthcare marketer should ignore the 500 million extremely active users on Facebook. Although regulated industries have some limitations on what they can or should do on the world’s largest social site, The 8 Success Criteria For Facebook Page Marketing from Altimeter offers excellence guidance. Their 8 success criteria are:

1. Set community expectations
2. Provide cohesive branding
3. Be up to date
4. Live authenticity
5. Participate in dialog
6. Enable peer-to-peer interactions
7. Foster advocacy
8. Solicit a call to action

Read the full report here.