Powerful and touching, this video sends a simple and clear message. For all the bad videos you may have spent time watching online, this isn’t one of them.
And the best part is that for every single view, Roche will donate money to the Diabetes Hands Foundation who will use it to help the Life For a Child program, run by the International Diabetes Federation, and Insulin For Life. Together these organizations provide diabetes medication and supplies to children in the world’s poorest countries. For 100,000 views by November 14th, the cause will receive $75,000. That’s no small amount accoding to Ron Raab, the president of Insulin for Life. He says that in countries like Ecuador, less than $50 can keep a person who needs insulin alive for an entire year.