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The Wrong Way to Do a Drug Recall On Becoming a Little More “e” This Year
Nov 07

Powerful and touching, this video sends a simple and clear message. For all the bad videos you may have spent time watching online, this isn’t one of them.

And the best part is that for every single view, Roche will donate money to the Diabetes Hands Foundation who will use it to help the Life For a Child program, run by the International Diabetes Federation, and Insulin For Life. Together these organizations provide diabetes medication and supplies to children in the world’s poorest countries. For 100,000 views by November 14th, the cause will receive $75,000. That’s no small amount accoding to Ron Raab, the president of Insulin for Life. He says that in countries like Ecuador, less than $50 can keep a person who needs insulin alive for an entire year.

So if you haven’t watched yet, you may be wondering what this video is about. Well, the video promotes the Big Blue Test, an initiative started by the Diabetes Hands Foundation (DHF) in 2009. It takes place every November 14 during World Diabetes Day. It’s a simple concept, people with diabetes are invited to test their blood sugar, do 14 minutes of activity, test again and share the results. In 2009, more than 2,000 people took the Big Blue Test and saw the impact of exercise on their blood sugar.

As of earlier today the video has over 56,000 views - more than halfway to that $75,000. Let’s see if we can’t pull together and get over 100,000!
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