Can you imagine managing a Facebook community of more than 1.2 million people? You could if you were Brooke McMillan. Brooke is the online community evangelist for LIVESTRONG Foundation, and in this video she talks about how to manage this huge community of support for people with cancer.
Brooke shares stories and practical advice including:
- How a Twitter conversation helped get a patient with cancer into treatment.
- How to interact online at a human level - you are not a machine or a press release pusher, you’re a person!
- Where to find ideas for topics to discuss, like google alerts, talking about “old times”, asking open ended questions, polls, and crowd sourcing content.