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Feb 18

When you talk about chronic disease in the internet age, you’re talking about people openly sharing information and opinions with everyone who is listening, and gaining massive support in return.

In this talk, Susannah Fox of Pew Internet talks about Healthcare Out Loud, the concept of people using the internet to gather and share information in a very public way.

susannahfox

Healthcare Out Loud, Susannah Fox (14 minutes)
Watch the video and please visit our video sponsor, Klick Pharma.

Susannah presents trends over time as related to internet access in general, for example:

  • Not that long ago in 1995, 10% of American adults had access to the internet, as compared to 75% today.
  • In the year 2000, 5% of American homes had broadband. today that number is about 66%.

She also discusses how mobile and broadband are multipliers to what people do online, and asks a very good question: “What’s the ROI on love?”

Great talk all around. Thank you Susannah!

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Feb 04

The health-related terms that people type into search engines can provide great insights into what health topics people are curious about, what they’re worried about, and how they’re educating themselves.

And really, who would have guessed the phrase “Where is my liver?” is one of the top 10 searches starting with the words “where is”?

heatherdougherty

What Search Activity Tells Us About Health, Heather Dougherty (15 minutes)
Watch the video and please visit our video sponsor, Klick Pharma.

Heather Dougherty of Hitwise, an online data analytics firm, shares information and insights into the online landscape, drug recalls, and consumer behavior.

She talks about top search terms, spikes in search activity and what they mean, as well as where people are looking for information - e.g., 40% are looking at large information websites such as WebMD.

Heather concludes with 3 key takeaways:

  • Internet is prevalent in everyone’s everyday life - consumers are searching to self-diagnose and get second opinions
  • The e-trail we leave behind is rich with potential insights
  • Beware the narrative fallacy

Watch the whole video for details.

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