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Jan 07

Can you imagine managing a Facebook community of more than 1.2 million people?  You could if you were Brooke McMillan. Brooke is the online community evangelist for LIVESTRONG Foundation, and in this video she talks about how to manage this huge community of support for people with cancer.

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Social Media at LIVESTRONG, Brooke McMillan (14 minutes)
Watch the video and please visit our video sponsor, Klick Pharma.

Brooke shares stories and practical advice including:

  • How a Twitter conversation helped get a patient with cancer into treatment.
  • How to interact online at a human level - you are not a machine or a press release pusher, you’re a person!
  • Where to find ideas for topics to discuss, like google alerts, talking about “old times”, asking open ended questions, polls, and crowd sourcing content.

Thanks Brooke!

Aug 03

zeckNovartis Vaccines has launched a new health game targeting the German market to raise awareness of tick-born encephalitis (in German, Zeckenencephalitis). Zeck Attack is a simple arcade-style game in which players shoot ticks at unsuspecting victims who are relaxing in parks and other outdoor settings. It’s a classic race against the clock in which points are earned for each person shot with a tick, and points are lost if you accidentally shoot a doctor holding a vaccine.

Click here to play the game.

Jul 27

The National Psoriasis Foundation has launched the first website focused exclusively on kids with psoriasis and psoriatic arthritis.

PsoMe.org includes many kid-friendly features:

  • Age-appropriate articles and condition information
  • Downloadable PDFs materials that can be shared with kids and teachers at school
  • Recommended books for a school library
  • Drawing contest
  • An online bulletin board that lets members communicate together

This site is a great offering supporting kids with psoriasis. Given the target audience it would be great to see the addition of videos and health games.

To learn more, visit www.psome.org.

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Jul 13

A few days ago I got this text message: “Protect your back! Bend your knees when lifting weight (or lifting your toddler) & avoid lifting more than 25 pounds in the 3rd trimester.” Good advice for me - right up until the 3rd trimester part - since well, I’m a guy.

I signed up for Text4Baby, using this year’s e-Patient Connections 2010 conference as my due date. Every few days I receive helpful prenatal advice by text message. The messages are aligned with my due date, so I get timely updates about my health, the baby’s health, things I should be thinking about as an expectant mother, and warning signs I should look out for. The message prompts me to call my doctor if I have any of the symptoms listed.

I’ve just entered the 3rd trimester, which means I’ll start seeing my OB/GYN more frequently - or in my case, starting those weekly conference calls with the conference staffers.

An educational program provided by the National Healthy Mothers, Healthy Babies Coalition, it is designed to promote the health of mother and child. The program is free to end users and it’s been wildly successful so far. Text4Baby launched in February 2010 and in just 5 months, is reaching over 50,000 expectant parents.

After just 5 months, Text4Baby already reaches over 50,000 expectant parents.

In addition to successfully signing up users, Text4Baby has also amassed an amazing number of partners - including corporate entities, academic institutions, government agencies, professional associations, and non-profit organizations. Sponsors include Johnson & Johnson, Pfizer, WellPoint, and BlueCross BlueShield. The program runs on Voxiva’s mobile health platform and free messaging services are provided by participating wireless service providers.

The sheer number of partners and people becoming involved is truly amazing, with hundreds of partners listed on the website and more being added each week. There’s a Text4Baby Partner Portal Community, which runs on the Ning platform, as well as a weekly newsletter called Text4Baby Tuesday. The newsletter highlights organizational news, partner news, and other information. The big story in recent weeks comes from Hillary Clinton about a partnership between the National Healthy Mothers, Healthy Babies Coalition and the Healthy Russia Foundation to bring text4baby to Russia. To learn more about Text4Baby going international, click here.

With all the things expectant parents have to worry about, Text4Baby provides an important service by providing support and gentle reminders in digestible chunks. It makes remembering to drink enough water or take your prenatal vitamins easy. Text4Baby is great example of how to encourage healthy behaviors in an easy, fast, and targeted way that actually fits into the whirlwind of daily life. They say it takes a village to raise a child; Text4Baby is proving that we’d like to find that village even before the baby’s born.

To sign up all you need to do is visit the Text4Baby website and click the button that says “click to register” or text the word BABY (or BEBE for Spanish) to 511411.

Arlene Remick, Director of Text4Baby, will present their latest results and mobile health insights at e-Patient Connections 2010 (September 28-29, Philadelphia).

Jun 21

healthseeker2From the press release:

A new game called HealthSeeker™ launched today to more than 400 million active users of Facebook, with the goal of helping adults with specific lifestyle and nutritional challenges. While the benefits of the game are available to anyone, HealthSeeker specifically helps people with diabetes make more informed lifestyle decisions in an innovative way that complements their daily use of social media.

HealthSeeker is a unique online experience that combines a supportive social networking environment with important information on managing diabetes. The game utilizes the player’s own Facebook friends as sources of inspiration and support along the road to better health.

The game was developed by Diabetes Hands Foundation in collaboration with Joslin Diabetes Center, with financial support provided from Boehringer Ingelheim Pharmaceuticals, Inc.  Actual game design was done by Ayogo Games.

This is a great example of how life science companies can participate in social media and gaming, and a solid model of partnering with worthy non-profits.

Jun 16

r_intensiveThis is another great example of how technology, in this case the iPhone, is democratizing the creation of health solutions as well as enabling their use by a broader range of people.

A new company, Smarty Ears, has released a dozen iPhone applications designed to make speech and language therapy fun for students and affordable for parents and others. It was founded by Barbara Fernandes, a young and innovative speech and language pathologist. The apps cover probes for articulation, intense practice for the /r sound, which is a common practice area for children, and even bilingual practice apps.

Previously, parents had limited access to professional speech and language materials, because they can be expensive to purchase and are promoted only to professional speech pathologists. Smarty Ears, with their iphone apps, gives empowered parents the ability to offer their children additional practice at home.

Apr 07

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ADHD Allies Facebook Page: Unbranded Social Media, Tricia Geoghegan (14 minutes)
Watch the video and please visit our video sponsor, Klick Pharma.

Johnson & Johnson’s Tricia Geoghegan reveals all the details behind their ADHD Moms and ADHD Allies Facebook pages.

  • Shows the business case to sell senior leadership
  • How they created a moderated discussion board
  • Importance of Terms of Use
  • Handling AEs in Facebook comments
  • Ads pull better than SEM efforts
  • Hard metrics including fans, page views, and screener downloads
  • Triggers that spike page views

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.

  • Social Media for Pharma - Just Announced! (May 18, 2010)
  • Ask about in-house workshops for e-patient strategy, social media compliance and metrics

e-Patient Connections 2010

Feb 10

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Marketing Mayo Clinic, Lee Aase (20 minutes)

  • Power of word of mouth marketing
  • Top 7 reasons patients choose Mayo Clinic
  • Series of tactics from new media to social media
  • Total cost of Mayo Clinic e-marketing = $0
  • Social media pyramid (ie, right number of servings per day)
  • The Mayo video that generated over 6 million views

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.

SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue

Feb 05

This movie requires Flash Player 9

Johnson & Johnson on YouTube, Rob Halper (10 minutes) watch video

  • Who’s Watching YouTube? Everybody.
  • Health searches and views on YouTube
  • Metrics, metrics, metrics
  • Two-way interaction with viewers
  • Selling the idea internally and overcoming obstacles

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.

SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue

Jan 22

cover_twitterThis new, free 40-page guide for health marketers and communicators has just been released. In Using Twitter for e-Patient Communications you’ll get:

  • Case studies from J&J, Detroit Medical Center, American Public Health Association
  • Complete Twitter tutorial for beginners
  • Double your followers by optimizing your Twitter profile
  • Expert insights from Dana Lewis (#HCSM) and John Pugh (Boehringer Ingelheim)
  • The Listen, Inform, Engage adoption mode
Click here to download this free guide.

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.


SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue.