The health-related terms that people type into search engines can provide great insights into what health topics people are curious about, what they’re worried about, and how they’re educating themselves.
And really, who would have guessed the phrase “Where is my liver?” is one of the top 10 searches starting with the words “where is”?
What Search Activity Tells Us About Health, Heather Dougherty (15 minutes) Watch the video and please visit our video sponsor, Klick Pharma.
Heather Dougherty of Hitwise, an online data analytics firm, shares information and insights into the online landscape, drug recalls, and consumer behavior.
She talks about top search terms, spikes in search activity and what they mean, as well as where people are looking for information - e.g., 40% are looking at large information websites such as WebMD.
Heather concludes with 3 key takeaways:
Internet is prevalent in everyone’s everyday life - consumers are searching to self-diagnose and get second opinions
The e-trail we leave behind is rich with potential insights
Can you imagine managing a Facebook community of more than 1.2 million people? You could if you were Brooke McMillan. Brooke is the online community evangelist for LIVESTRONG Foundation, and in this video she talks about how to manage this huge community of support for people with cancer.
Social Media at LIVESTRONG, Brooke McMillan (14 minutes) Watch the video and please visit our video sponsor, Klick Pharma.
Brooke shares stories and practical advice including:
How a Twitter conversation helped get a patient with cancer into treatment.
How to interact online at a human level - you are not a machine or a press release pusher, you’re a person!
Where to find ideas for topics to discuss, like google alerts, talking about “old times”, asking open ended questions, polls, and crowd sourcing content.
UK-based Janssen-Cilag has released a new animated video that is shot from the perspective of a student with ADHD. The video is available on YouTube and can be found on a minimalistic campaign website called “Living with ADHD“.
The film uses a creative technique called ‘rotoscoping’, where real actors are filmed and then converted into “hyper-real” animations. It was developed following interviews with a range of patients, parents, doctors and teachers, and is shot through the eyes of a child with the condition, showing some of the issues they can face at home and at school.
Wired magazine editor, Thomas Goetz, shows us how we can take care of our health in the age of personalized medicine.
Mindfulness is the most important health decision we can make
How personal health trackers can help us to pay attention to our health
How decision trees will lead to better outcomes
WORKSHOPS
for Pharma & Health Communications
================================
Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.
Social media pyramid (ie, right number of servings per day)
The Mayo video that generated over 6 million views
WORKSHOPS
for Pharma & Health Communications
================================
Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.
Johnson & Johnson on YouTube, Rob Halper(10 minutes)watch video
Who’s Watching YouTube? Everybody.
Health searches and views on YouTube
Metrics, metrics, metrics
Two-way interaction with viewers
Selling the idea internally and overcoming obstacles
WORKSHOPS
for Pharma & Health Communications
================================
Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.
Authentic Value and e-Patient Communities
“e-Patient Dave” deBronkart
(18 minutes)watch video
How he became an e-patient, beat cancer and earned the “e-Patient Dave” moniker
The patient of the future
His special message for Novartis
Be real. Contribute value. Be known.
WORKSHOPS
for Pharma & Health Communications
================================
Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.
