Feb 10
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Marketing Mayo Clinic, Lee Aase
(20 minutes)
- Power of word of mouth marketing
- Top 7 reasons patients choose Mayo Clinic
- Series of tactics from new media to social media
- Total cost of Mayo Clinic e-marketing = $0
- Social media pyramid (ie, right number of servings per day)
- The Mayo video that generated over 6 million views
WORKSHOPS
for Pharma & Health Communications
================================
Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.
SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue
Feb 05
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Johnson & Johnson on YouTube, Rob Halper
(10 minutes)
watch video
- Who’s Watching YouTube? Everybody.
- Health searches and views on YouTube
- Metrics, metrics, metrics
- Two-way interaction with viewers
- Selling the idea internally and overcoming obstacles
WORKSHOPS
for Pharma & Health Communications
================================
Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.
SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue
Jan 21
Authentic Value and e-Patient Communities
“e-Patient Dave” deBronkart
(18 minutes) watch video
- How he became an e-patient, beat cancer and earned the “e-Patient Dave” moniker
- The patient of the future
- His special message for Novartis
- Be real. Contribute value. Be known.
WORKSHOPS
for Pharma & Health Communications
================================
Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.
SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue.
