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Feb 10

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Marketing Mayo Clinic, Lee Aase (20 minutes)

  • Power of word of mouth marketing
  • Top 7 reasons patients choose Mayo Clinic
  • Series of tactics from new media to social media
  • Total cost of Mayo Clinic e-marketing = $0
  • Social media pyramid (ie, right number of servings per day)
  • The Mayo video that generated over 6 million views

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.

SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue

Feb 05

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Johnson & Johnson on YouTube, Rob Halper (10 minutes) watch video

  • Who’s Watching YouTube? Everybody.
  • Health searches and views on YouTube
  • Metrics, metrics, metrics
  • Two-way interaction with viewers
  • Selling the idea internally and overcoming obstacles

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.

SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue

Jan 21

Authentic Value and e-Patient Communities
“e-Patient Dave” deBronkart

(18 minutes) watch video

  • How he became an e-patient, beat cancer and earned the “e-Patient Dave” moniker
  • The patient of the future
  • His special message for Novartis
  • Be real. Contribute value. Be known.
WORKSHOPS
for Pharma & Health Communications
================================
Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.


SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue.