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Feb 04

The health-related terms that people type into search engines can provide great insights into what health topics people are curious about, what they’re worried about, and how they’re educating themselves.

And really, who would have guessed the phrase “Where is my liver?” is one of the top 10 searches starting with the words “where is”?

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What Search Activity Tells Us About Health, Heather Dougherty (15 minutes)
Watch the video and please visit our video sponsor, Klick Pharma.

Heather Dougherty of Hitwise, an online data analytics firm, shares information and insights into the online landscape, drug recalls, and consumer behavior.

She talks about top search terms, spikes in search activity and what they mean, as well as where people are looking for information - e.g., 40% are looking at large information websites such as WebMD.

Heather concludes with 3 key takeaways:

  • Internet is prevalent in everyone’s everyday life - consumers are searching to self-diagnose and get second opinions
  • The e-trail we leave behind is rich with potential insights
  • Beware the narrative fallacy

Watch the whole video for details.

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Jan 07

Can you imagine managing a Facebook community of more than 1.2 million people?  You could if you were Brooke McMillan. Brooke is the online community evangelist for LIVESTRONG Foundation, and in this video she talks about how to manage this huge community of support for people with cancer.

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Social Media at LIVESTRONG, Brooke McMillan (14 minutes)
Watch the video and please visit our video sponsor, Klick Pharma.

Brooke shares stories and practical advice including:

  • How a Twitter conversation helped get a patient with cancer into treatment.
  • How to interact online at a human level - you are not a machine or a press release pusher, you’re a person!
  • Where to find ideas for topics to discuss, like google alerts, talking about “old times”, asking open ended questions, polls, and crowd sourcing content.

Thanks Brooke!

Sep 14

“E-Patient Dave” deBronkart delivers the truth about the future of e-patients (run time 2 min 30 seconds).

Use code “dave300″ to save $300 when you register at http://www.epatient2010.com/.

Jun 23

UK-based Janssen-Cilag has released a new animated video that is shot from the perspective of a student with ADHD. The video is available on YouTube and can be found on a minimalistic campaign website called “Living with ADHD“.

The film uses a creative technique called ‘rotoscoping’, where real actors are filmed and then converted into “hyper-real” animations. It was developed following interviews with a range of patients, parents, doctors and teachers, and is shot through the eyes of a child with the condition, showing some of the issues they can face at home and at school.

See the video here.

Mar 10


Thomas Goetz: Decision Tree: Smarter Patients, Better Choice
Uploaded by kruresearch. - Videos of the latest science discoveries and tech.

The Decision Tree, Thomas Goetz (19 minutes)

Wired magazine editor, Thomas Goetz, shows us how we can take care of our health in the age of personalized medicine.

  • Mindfulness is the most important health decision we can make
  • How personal health trackers can help us to pay attention to our health
  • How decision trees will lead to better outcomes

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.

  • Social Media for Pharma - 2 SEATS LEFT (March 31, 2010)
  • Ask about in-house workshops for e-patient strategy, social media compliance and metrics

e-Patient Connections 2010

Feb 10

This movie requires Flash Player 9

Marketing Mayo Clinic, Lee Aase (20 minutes)

  • Power of word of mouth marketing
  • Top 7 reasons patients choose Mayo Clinic
  • Series of tactics from new media to social media
  • Total cost of Mayo Clinic e-marketing = $0
  • Social media pyramid (ie, right number of servings per day)
  • The Mayo video that generated over 6 million views

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.

SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue

Feb 05

This movie requires Flash Player 9

Johnson & Johnson on YouTube, Rob Halper (10 minutes) watch video

  • Who’s Watching YouTube? Everybody.
  • Health searches and views on YouTube
  • Metrics, metrics, metrics
  • Two-way interaction with viewers
  • Selling the idea internally and overcoming obstacles

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.

SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue

Jan 21

Authentic Value and e-Patient Communities
“e-Patient Dave” deBronkart

(18 minutes) watch video

  • How he became an e-patient, beat cancer and earned the “e-Patient Dave” moniker
  • The patient of the future
  • His special message for Novartis
  • Be real. Contribute value. Be known.
WORKSHOPS
for Pharma & Health Communications
================================
Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.


SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue.