preload
 
Bookmark and Share


Jun 23

UK-based Janssen-Cilag has released a new animated video that is shot from the perspective of a student with ADHD. The video is available on YouTube and can be found on a minimalistic campaign website called “Living with ADHD“.

The film uses a creative technique called ‘rotoscoping’, where real actors are filmed and then converted into “hyper-real” animations. It was developed following interviews with a range of patients, parents, doctors and teachers, and is shot through the eyes of a child with the condition, showing some of the issues they can face at home and at school.

See the video here.

Feb 10

This movie requires Flash Player 9

Marketing Mayo Clinic, Lee Aase (20 minutes)

  • Power of word of mouth marketing
  • Top 7 reasons patients choose Mayo Clinic
  • Series of tactics from new media to social media
  • Total cost of Mayo Clinic e-marketing = $0
  • Social media pyramid (ie, right number of servings per day)
  • The Mayo video that generated over 6 million views

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.

SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue

Feb 05

This movie requires Flash Player 9

Johnson & Johnson on YouTube, Rob Halper (10 minutes) watch video

  • Who’s Watching YouTube? Everybody.
  • Health searches and views on YouTube
  • Metrics, metrics, metrics
  • Two-way interaction with viewers
  • Selling the idea internally and overcoming obstacles

WORKSHOPS
for Pharma & Health Communications
================================

Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.

SAVE THE DATE: e-Patient Connections 2010!
=====================================
September 27-29, 2010, Philadelphia Hyatt Bellevue