UK-based Janssen-Cilag has released a new animated video that is shot from the perspective of a student with ADHD. The video is available on YouTube and can be found on a minimalistic campaign website called “Living with ADHD“.
The film uses a creative technique called ‘rotoscoping’, where real actors are filmed and then converted into “hyper-real” animations. It was developed following interviews with a range of patients, parents, doctors and teachers, and is shot through the eyes of a child with the condition, showing some of the issues they can face at home and at school.
Social media pyramid (ie, right number of servings per day)
The Mayo video that generated over 6 million views
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Johnson & Johnson on YouTube, Rob Halper(10 minutes)watch video
Who’s Watching YouTube? Everybody.
Health searches and views on YouTube
Metrics, metrics, metrics
Two-way interaction with viewers
Selling the idea internally and overcoming obstacles
WORKSHOPS
for Pharma & Health Communications
================================
Each one-day boot camp is led by Kevin Kruse and is limited to only 15 participants to maximize individual attention. Sign-up now to get a 50% early bird discount.
